

Built on diagnosis, not templates
I started in performance marketing when most firms were still billing for impressions. I learned that campaigns fail not from bad tactics but from skipped diagnostics — channels run on assumptions nobody tested.
Ten years of solo work means I have audited the same failure patterns hundreds of times. I know exactly where to look, what to fix first, and how to measure whether it worked.
500+ campaigns managed. 95% client retention. Every optimization done by the same hands that wrote the strategy.


